As a part of their “normalcy campaign,” the Mercer University Office of Counseling and Psychological Services (CAPS) asked me to help them create visual representations of survey results they had composed the previous year. These results were taken from students at Mercer, and were used in hopes of encouraging students to have a true understanding of their peers’ behaviors, which has proven to encourage college-aged students to successfully adjust to the life of an academic. (i.e. not EVERYBODY drinks to get drunk, only ##% of the students have sex on a regular basis)
They wanted to pull song lyrics together from the Top 40 song list and pair them with statistics, and entitled the campaign “Mercer Rocks.” I designed the logo and the advertisements.